Current website was not meeting the needs of the company to show itself as a leader in web technology and advertising, needed a complete redesign.
Needed to use modern web-technologies and design trends, such as:
- Responsive Web Design
- Removal of Flash banner in favor of content-focused approach
- Professional & modern color palette and photos
- CSS3 + Semantic HTML5
Fix current website issues as seen in Google Analytics:
- Users are not engaging before reaching actionable pages, such as signing up to become an advertiser.
- Important information, such as what we actually DO, are lost deep within layers of pages.
- High exit rates on secondary level pages.
Quick turn-around to coincide with a relaunch of our main product. (2 months)